MERGE Boston

    Analytics Director

    1/24/2020

    MERGE is a marketing services firm with deep domain expertise in financial services, life sciences and healthcare; we offer a full range of services including strategic planning, creative design, technology development, media planning & buying, and research & analytics.  In our work with financial services and healthcare brands, we specialize in helping people make the most important decisions in their lives: those related to their physical health and financial wellbeing. We see it as an awesome responsibility, but one that we deliver with a big dose of camaraderie and fun. It’s an entrepreneurial environment, where every team member has a voice at the table and a chance to learn and sharpen new skills.

    We currently seek a Director, Analytics to help lead the development and application of data driven insights that inform client engagement strategies across traditional, digital, mobile and social media channels.

    RESPONSIBILITIES

    • Designing and developing the marketing analytics strategy for one or more clients from program kickoff through implementation and performance reporting
    • Collaborating with cross-functional teams (Account, Creative, Media and Technology) to define measurable program goals and objectives
    • Providing solutions and points of view on how to solve or answer analytical and measurement challenges, including measurement plans outlining project objectives, tools, data sources, and reporting frequency
    • Being a subject matter expert with respect to key measurement/data platforms (ad servers, site-side reporting packages, and BI tools)
    • Working with one or more direct reports to implement measurement frameworks, generate performance reports, and provide analysis into and improvement recommendations for our clients marketing programs
    • Managing the overall quality assurance process to ensure high quality, on-time deliverables
    • Serving as an analytics evangelist throughout the agency, educating and inspiring clients and coworkers alike about best practices and emerging trends

    QUALIFICATIONS

    • 10 years agency or client-side experience in the measurement and analytics discipline, with at least 5 years’ experience in a leadership role overseeing client relationships and direct reports 
    • Demonstrated past experience in digital marketing, measurement, data analysis, and web optimization across channels (web, email, social, mobile, emerging media)
    • Deep understanding of and experience with web site analytics packages, tag management, online ad serving systems, social listening platforms, BI platforms and related tools and services
    • Experience with cross-channel attribution solutions a plus
    • Mastery of Microsoft Excel and PowerPoint
    • Detail-oriented and well organized
    • Strong qualitative and quantitative skills
    • Analytical mindset, comfortable working with numbers
    • Strong communication skills (written & verbal)
    • Ability to manage timelines and multitask across a variety of projects
    • Ability to work independently as well as part of a team
    • Bachelor’s degree required, preferably in Business, Mathematics, Statistics or Economics; advertising, direct marketing, CRM or digital background desirable

    VALUES

    • Ability. Ability to bring the highest level of skill and competence.
    • Agility. To keep us flexible, nimble and incredibly responsive to client and market demands.
    • Humility. Constant seekers of new ideas, amazing collaborators and builders of those around us.

     

    MERGE embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.


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