Associate Director, Marketing

    3/4/2019

    TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand.  At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions. 

    Bókun is seeking an Associate Director of Marketing to join its rapidly growing team. You will be responsible for establishing a multi-faceted marketing discipline for our Experiences SaaS platform. You are a dedicated team of one who will be expected to build a team.

    Are you a self-starter who enjoys wearing many hats? Do you thrive in fast-moving (and sometimes chaotic) environments? Can you solve problems and diplomatically work around roadblocks? Are you a “doer” who wants to be part of the fastest-growing area of the TripAdvisor organization? If so, we’d like to hear from you.

    What You Will Do:

    • Brand -- Devise brand strategy to further establish Bókun as the industry leader in its space.
    • Feedback -- Own reputation management across platforms and create functional feedback loop with our customers.
    • Content -- Drive all marketing-related content (inclusive of video) for use in social media, trade show brochures, educational materials, email, press center, and the site.
    • Localization -- Ensure our site is easily accessible in all targeted markets with content prioritized and translated appropriately.
    • CRM -- Develop a strategy to enhance email campaigns for acquisition and retention.
    • Social media -- Own strategy and execution of all Bókun social media initiatives targeting both existing and potential partners.
    • Data -- Rely on data for decision-making, goal-setting, and communicating results.
    • SEO & paid search -- Identify future search engine opportunities to profitably accelerate our ability to acquire new customers.
    • Team building -- Train/recruit/build a team as need grows.

    What We Are Looking For:

    • 5-8+ years of expertise within B2B marketing, marketing operations, demand generation.
    • Proven track record of documented success.
    • Experience within a software or technology-enabled company.
    • MBA or related advanced degree is welcome, not required.
    • Solid quantitative skills.
    • Strong lean-in and roll-up your sleeves orientation with a willingness to wear a number of hats.
    • Knowledgeable and well-versed in current industry trends.
    • Detail-oriented, efficient project management skills.
    • Ability to self-teach and problem-solve.
    • Strong and clear communicator brings a strong POV that can be shared up, down, and across organization.
    • Comfortable in a collaborative, performance-oriented work environment.
    • Flexible and open to change and new information; adapts behavior and work methods accordingly.


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