Scott White

    Associate Director of Digital Marketing

    7/6/2020

    Our Boston area global biopharmaceutical client has a diversified commercial product portfolio and a solid pipeline of product candidates in the areas of mental health and addiction. We are looking for an Associate Director of Digital Marketing. This position will play a key role in the upcoming launch of a new product, supporting the launch and post-launch rollout of a broad digital education effort for patients and HCPs.



    In this role, you will

    Develop and deploy HCP and consumer digital marketing campaigns

    Ensure consistent messaging and brand voice and content across channels and tactics

    Manage multimedia content delivery across multiple websites and other digital channels

    Manage approval process for digital marketing tactics and oversee effective implementation/deployment with agency partners

    Brainstorm new and creative strategies to reach key stakeholders



    Profile

    6+ years of digital marketing experience in a pharmaceutical/healthcare product marketing role, either from a company or healthcare agency

    Well versed in a range of digital marketing tactics, including websites, SEO, SEM, CRM, and Social Media.  Knowledgeable of digital marketing tools (i.e. Marketo, Google Analytics)

    Experience devising campaigns that are targeted and personalized to specific audiences

    Understanding of FDA promotional guidelines and approval process

    Able to do overnight travel <15%     

    Bachelor’s degree  


    Please send your resume to scott@hireminds.com

    Job Type : Full-Time
    Education Level : Bachelors Degree
    Experience Level : Mid to Senior Level
    Job Function : Marketing
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