Our Boston area global biopharmaceutical client has a diversified commercial product portfolio and a solid pipeline of product candidates in the areas of mental health and addiction. We are looking for an Associate Director of Digital Marketing. This position will play a key role in the upcoming launch of a new product, supporting the launch and post-launch rollout of a broad digital education effort for patients and HCPs.

In this role, you will

Develop and deploy HCP and consumer digital marketing campaigns

Ensure consistent messaging and brand voice and content across channels and tactics

Manage multimedia content delivery across multiple websites and other digital channels

Manage approval process for digital marketing tactics and oversee effective implementation/deployment with agency partners

Brainstorm new and creative strategies to reach key stakeholders

Profile

6+ years of digital marketing experience in a pharmaceutical/healthcare product marketing role, either from a company or healthcare agency

Well versed in a range of digital marketing tactics, including websites, SEO, SEM, CRM, and Social Media.  Knowledgeable of digital marketing tools (i.e. Marketo, Google Analytics)

Experience devising campaigns that are targeted and personalized to specific audiences

Understanding of FDA promotional guidelines and approval process

Able to do overnight travel <15%     

Bachelor’s degree  

Please send your resume to scott@hireminds.com