Boston Digital

    Digital Marketing Manager

    8/19/2019

    Position Overview  

    Boston Digital is looking to expand its talented Digital Marketing Team by adding a proven Digital Marketing Manager.  The Digital Marketing Team works with clients to develop and implement marketing plans for clients across a wide variety of verticals.  This person will lead and implement automated marketing campaigns across several clients and will be part of a dynamic team of Account, UX, Design, Development, and Digital Marketing professionals.

    Responsibilities

    • Build workflow, lead generation forms, landing pages, code emails, and develop email templates
    • Optimize lead generation acquisition and nurturing activities
    • Integrate digital tools with client marketing automation software
    • Map marketing automation plans for client presentations and pitches
    • Research and develop new market segments
    • Improve lead quality and funnel velocity
    • Work cross functionally with internal teams to drive brand awareness and/or sales leads
    • Help clients leverage the power of marketing automation to meet their goals

    Qualifications and Skills

    Required:

    • A minimum of 4 years working with Digital Marketing teams
    • Ability to think strategically about marketing automation process
    • Experience with marketing automation platforms (Hubspot required)
    • Capability to educate other team members about the functionality of specific marketing automation platforms 
    • Understanding of how to set up and measure a marketing funnel
    • Familiarity with marketing technology and channels  
    • Strong analytical and organizational skills including ability to prioritize tasks
    • Systematic and process-oriented
    • Advocate for collaboration and internal cross-pollination with designers, technology and management team

    Preferred:

    • Agency experience
    • Pardot, Marketo

    Why You'll Love It Here  

    We work hard here, so we take our fun seriously. As a Boston Digital team member, not only will you contribute to amazing projects and build a worthwhile career, you'll also enjoy the benefits that turn a simple job into a passion.


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