Liberty Mutual Insurance
Digital Strategist, Acquisition Marketing
Advance your career at Liberty Mutual Insurance- A Fortune 100 Company!
Liberty Mutual is building a best-in-class Marketing department and we are looking for a talented candidate to support our Digital Acquisition Marketing team. This person will be responsible for helping the team execute the strategic direction of our digital creative across our digital marketing programs: Display, Social, Affiliates, Aggregators, and Paid Search. In this role you will collaborate with teams across Marketing and Media Buying & Analytics to execute Liberty Mutual’s creative strategy with the goal of efficiently driving new business growth. Successful candidates will be a passionate, innovative marketer who has proven experience bringing this passion to life.
Lead the execution of ad testing within Paid Search and Aggregator Programs
Assist in the execution of our creative strategy across Display (banners and native) and Paid Social
Analyze creative test results to determine effectiveness and apply insights to transform future strategy and testing roadmap
Effectively communicate test results and recommendations to various stakeholders
Lead the end-to-end management of deliverables from brief writing, concept review, execution, and post launch analysis
Collaborate with in-house media buying and audience team to build digital marketing campaigns that will drive efficient new business growth and ensure creative deliverables support media plans
Research and assess cutting-edge digital opportunities that will drive innovation into our digital programs
Category: Marketing & Communications; Experienced Professionals
Primary Location: Boston, MA
Education Level: Bachelor’s Degree (±16 years)
Shift: Day Job