Publicis Sapient

    Senior Manager, Industry Marketing (Financial Services)


    This position is responsible for providing strategic marketing direction and growth for Publicis Sapient's Financial Services vertical. The Industry Marketing Lead position oversees strategy, planning and execution for integrated marketing programs and campaigns. The ideal candidate will be a marketing professional — with strong experience in B2B technology marketing and a demonstrated ability to drive growth and work collaboratively with individuals at all levels of organization, including sales, delivery and product development. The candidate will have deep understanding of integrated marketing and sales enablement, including channel and client outreach, client journey development, account base marketing, and client research.

    What are we looking for in you?

    In the Industry Marketing Lead (Financial Services) position, you will contribute to the growth and position of our organization in a variety of ways, including:

    • To serve as marketing and industry adviser to business and key stakeholders in an Industry
    • To develop, maintain, and drive prioritization of industry marketing and client campaigns
    • To create and execute account based marketing plans
    • To design, plan and execute lead generation campaigns 
    • To provide innovative approaches to reach clients and build relationships
    • To plan and manage budgets
    • To segment and profile target clients
    • To develop metrics and KPIs to measure success
    • To develop and support other team members, as appropriate

    Do you have the following?

    • Deep understanding of the business issues, with a focus on technology and industries
    • High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities
    • Ability to make connections outside marketing, with eye on driving growth and better integration
    • Strong demand generation skills and client-centric mentality
    • Strong communications skills and able to influence others
    • Ability to work in a virtual environment
    • Agile and innovative thinker

    Nice to have

    • 8+ years of experience in marketing, with a focus on using marketing to drive growth and building client relationships
    • Undergraduate degree, ideally with a focus in Marketing, Economics, Engineering or a related business field
    • Deep understanding of integrated marketing and client strategies to provide measurable results
    • Previous experience in B2B marketing
    • Good understanding of Social and Digital tools
    Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.
    As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at or you may call us at +1-617-621-0200.


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